Internet anecdotes
LED display has become the new favorite of outdoor advertising with its unique creativity
At present, with its unique creativity, high-definition multi-angle vision and large-area interactive functions, outdoor LED displays are becoming more and more popular among advertisers and audiences, and their radiation range is gradually shifting from first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen to third and fourth-tier cities. Urban expansion. There is no doubt that the outdoor LED display advertising media market has become the blue ocean market for current LED display companies, especially the changes in various new technologies and new ideas, which bring more possibilities to them, and when outdoor LED display large screens It's really amazing to hit the "wonders" of the advertisers!
1. Energy saving starts from this moment, a digital billboard with automatic power-off
In order to raise the public's awareness of energy saving, JWT customized a digital billboard in London. The billboard consists of a simple circuit diagram and a switch in the style of Kit Kat chocolate. When the clock struck 8:30, the Kit Kat on the circuit was suddenly broken into two segments, and the poster's power was turned off. It coincides with the turn-off time of the lights on the Tower Bridge, this time the perfect linkage gives people an illusion: as if it turned off the power of the bridge.
2. The menu icon turns into a weather forecast and casts it on the large led screen
Recently, McDonald's, which prefers outdoor advertising, has zoomed in again: using real-time data from the Bureau of Meteorology on LED screens to bring new life to the unpredictable weather. An unpackaged hamburger represents the sun, and it’s good in a sunny day; while an overturned French fries means rain, so remember to bring an umbrella when you go out; French fries dipped in tomato juice vividly show the temperature situation; smoke Coffee is naturally cloudy. A total of 8 different icons have been designed to show how the weather changes in April.
3. Digital blessing, more flexible communication methods
With the large-scale successful deployment of digital outdoor networks, continuous breakthroughs in LED display technology, and the addition of new methods and technologies such as live broadcasting, multi-screen simultaneous broadcasting, package screens, and interaction, it flexibly meets the multi-faceted requirements of outdoor large screens. The demand makes up for the shortcomings of the monotonous appeal form and simple operation of conventional outdoor media.
4. Touchable small-pitch LEDs, better interactive experience
Not only that, the outdoor display products of many current screen companies have also begun to lean towards interactive technology. Recently, screen companies in the industry have launched a touch-able and writable COB small-pitch LED system, which uses infrared scanning multi-point technology to achieve multi-point smooth touch effects. The effective touch area can be customized according to the actual needs of users, and it is opened in the field of large screens. New experience of human-computer interaction.
Outdoor advertising has already crossed an era of one-way communication. How to make audiences become part of the interaction has been the subject of current outdoor LED advertising development research, and it is also the direction of LED display enterprise technology, products, and solutions innovation. In terms of content dissemination, flexible creativity and diversified innovation methods may become the mainstream development direction of LED in the future.
At present, outdoor LED screens are in the air of development. We should seize this historical opportunity. We hope that outdoor LED screens can become a beautiful landscape of the city and a symbol of urban culture, and even a key node of urban cultural heritage, rather than a stumbling block.